Bun-shaped evergreen shrub with silvery appearance, native to the Mediterranean. Silky, grey-green leaves, covered with tiny hairs. White flower buds, flushed with pink, open to short trumpet-shaped, 4 cm wide, white flowers with yellow centers, often completely covering the plant. Flowers close at night and may only partially open on dull days.
Convolvulus cneorum prefers a position in full sun and light, poor to moderately fertile, well draining soil. Tolerates coastal conditions, drought, and light to medium frosts. Usually free from pests and diseases. Lightly trim after flowering to keep compact. Suitable for containers.
Excellent choice for hot and dry areas. Suitable as a low, informal hedge or path edging. Combines beautifully with purples and blues. The silvery foliage looks great when planted en masse and used as a colour and shape contrast for more architectural shrubs such as dark--leafed flax cultivars, or as a shape contrast for grey, architectural plants like Astelia chathamica 'Silver spear'.